Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
January 30, 2010 by
Filed under Satellite
- ISBN13: 9780240519289
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.
* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY I… More >>
If you only read one book on Talk Radio this is the one to read. It’s extremely practical. Valarie covers every little thing you will ever face in creating radio programming. Its like having radio’s finest consultant for the price of the book. What a deal!
Rating: 5 / 5
This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are new to the industry or even if you have been in the industry for a while, this book is a must have cos it will show you ways of finding new ideas, staying on top of the game and it will stop you from going stale. it’s a powerful radio bible that all educational & broadcasting institutions should encourage students & staff to read.
Eno Eruotor
Broadcast Journalist
BBC Radio Manchester
Rating: 5 / 5
Creating Powerful Radio is a must-read/must-live-by for anyone who wants to succeed in art of talk radio. I live and breathe the spirit and direction of Valerie Geller’s dead-on insight every day with my own show, and in programming each of the stations and networks I have directed. When I interview job candidates, I *always* ask if they have read Creating Powerful Radio, AND the companion producer’s workbook. If the answer is ‘no,’ I will kindly ask them to come back and have a chat when they have. What Valerie shares between the covers of these books is a critical road map to understanding how to build a relationship with listeners and avoid the pitfalls that so many talk show hosts suffer from. Do you want to be a WINNER in talk radio? You’re taking an important step in that direction when you not only read Creating Powerful Radio, but when you live, eat, drink, sleep and personify the concepts Ms. Geller has so generously shared for creative, entertaining people to be at the top of their game!
John McMullen
Chief Programming Officer
GAYBC Radio Network
Rating: 5 / 5
What a wonderful book! Communications students and their instructors, as well as veteran broadcasters of both radio AND TV, will recognize many, many “Ah-ha!” moments.
Rating: 5 / 5
A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the perspective of management more times than not it is beneficial to anyone in any aspect of the industry. (And it is true, all talent really is 6 years old!)
Rating: 5 / 5